Sony Press Conference at CES 2008

It was standing room only at Sony’s CES press conference, and the electronics giant announced new models and innovations in its products as well as several new product lines and partnerships.

Quick highlights (which will all be expanded on when I see everything firsthand during my booth tour Wednesday:

New advancements in Bravia TVs (with new wirless conection products), Walkman video phones (and the stylish new z555 designer phone) Handycam HD hybrids (with 8 GB internal memory, 3′ DVD and memory card storage options, and under-$200 internal Blu-Ray drives for PCs.

New products:

Sir Howard Stringer, chairman and CEO of Sony corporation, personally introduced the OLED (organic light emitting diode) television, an 11-inch screen that’s only 3mm thin with a 27-inch prototype on the show floor starting tomorrow.

Rolly, a small egg-shaped music player that spins and moves to the beat of the music either downloaded to it or streamed through bluetooth; cute, with more appeal than other ;”dancing” MP3 players;

Mylo, a PSPish mobile device that seems like an iTouch competitor;

Other prototypes, like a screen that has four times the pixels of full HD will be shown at the show as well.

New partnerships with Ford, McDonald’s, and CBS Interactive were announced as well. Continued expansion of Blu-Ray was highlighted also, with recent news of Warner Bros. going exclusive to Blu-Ray being seen as another step to growing its already 2 to 1 lead over HD-DVD.

Once I get on the show floor and see everything in person, there will be much more to report., with photos.